The short answer
Published AI SDR prices run from $49 a month at the self-serve end to $3,750 a month for a mid-market seat, and most vendors in the category publish nothing at all. Several charge no setup fee; what the rest charge is not on the record. Software is the smaller half of the bill: Wharton/GBK's survey of roughly 800 enterprise decision-makers found about 44% of generative AI budget goes to people and change management rather than to the tool.
What do AI SDR vendors publish?
Three of them publish a number. The other four ask you to book a call. This is what is on the record in August 2026.
| Vendor | Published price | How it is sold | What the price does not tell you |
|---|---|---|---|
| Regie.ai | From $49 per month | Self-serve | Consumption above plan limits |
| AiSDR | $250, $900 and $2,500 per month | Three published tiers | Contact and send volume beyond tier |
| 11x | $3,750 per month | Billed annually | Overages, seat minimums, exit terms |
| Artisan | Not published | Contact sales | Everything |
| Qualified | Not published | Contact sales | Everything |
| Salesloft | Not published | Contact sales | Everything |
| Relevance AI | Not published | Contact sales | Everything |
The gap between the cheapest and the most expensive published plan is about 76 times. Both ends of that range are described using the same words on their own websites.
A published price tells you what the vendor will defend in public. A quote tells you what the vendor thinks you will pay.
What does "contact sales" actually cost?
Nobody has to guess, because executed contracts leak into procurement data. Vendr's executed-contract data puts Outreach at a $45,600 median annual contract across 914 purchases.
On the same dataset, Gong's median is $54,950 a year with a range from $11,218 to $204,025. LeanData sits at $22,908 and Chili Piper at $13,500.
Those are adjacent categories rather than AI SDR products, so treat them as an anchor rather than a quote.
The useful part is the Gong range. The same product sells for eighteen times more to one buyer than to another. That spread is a negotiation outcome rather than a product difference, and it is the reason the price is hidden in the first place.
What a "contact sales" vendor will actually quote you is not knowable from the outside, and any range you read is somebody's guess. Get the number in writing before you model anything.
What do agencies charge for the same outcome?
SalesRoads publishes $9,950 per four-week cycle. The documented mid-market band for appointment setting is $300 to $600 per meeting, and ProspectOut publishes $100 per appointment with no retainer at all.
The arithmetic below holds the published prices fixed and varies only the meeting count. It is not a claim about how many meetings any of these produce.
| Model | Published price | Cost per meeting at 5 a month | Cost per meeting at 15 a month |
|---|---|---|---|
| Regie.ai entry | $49 per month | $10 | $3 |
| AiSDR mid tier | $900 per month | $180 | $60 |
| 11x | $3,750 per month | $750 | $250 |
| SalesRoads retainer | $9,950 per four weeks | $1,990 | $663 |
| Mid-market per-meeting band | $300 to $600 per meeting | $300 to $600 | $300 to $600 |
| ProspectOut | $100 per appointment | $100 | $100 |
Fixed-fee software gets cheaper per meeting the more it produces. Per-meeting pricing costs the same whether it produces two or twenty. That is the actual trade, and it is a question about who carries the risk of the thing not working.
What do setup fees add?
Setup is where the unpublished labour lives: sending domains, mailbox warm-up, CRM field mapping, ICP definition, and whatever it takes to make the first campaign land properly. Somebody does that work on every deployment.
Several vendors publish no setup fee. 11x states plainly that onboarding is included with no implementation or per-integration charge. What the vendors who publish nothing charge for it is not on the record, so the range in circulation is guesswork.
A missing setup fee does not tell you the work vanished. It may be automated. It may be absorbed into the subscription, or carried by a vendor with enough volume not to feel it. It may also have landed on you. The fee structure will not tell you which, so ask the direct question instead: what does onboarding involve, who does it, and how long before the first campaign goes out.
What is nobody publishing, and why does it matter?
Cost per meeting held. Not one vendor in this category publishes it, and no independent trial measures it. Reply rates by vertical, deliverability after month three, and the vendor's own customer churn are all absent as well.
That gap has a cost of its own. Gartner reported in June 2025 that of the thousands of firms describing themselves as agentic AI vendors, roughly 130 are genuine, and that over 40% of agentic AI projects will be cancelled by the end of 2027. S&P Global, surveying more than 1,000 businesses, found 42% scrapped most of their AI initiatives in 2025, up from 17% in 2024.
Annual billing on a twelve-month commitment is a bet that your vendor is in the 130 and your project is in the smaller half that is not cancelled.
Why is the software the smaller half of the bill?
Because most of the money goes to people. Wharton/GBK's survey of roughly 800 enterprise decision-makers puts about 44% of generative AI budget into people and change management rather than software. CBIZ's Mid-Market Pulse 2026, with more than 500 respondents, found that 48% name lack of internal expertise as their biggest barrier.
A working budget: take the licence cost and add roughly the same again for the human hours to run it. A $3,750 monthly seat is a $90,000 annual programme once the human time is counted.
The returns on that spend are bimodal. Gartner's early-2026 survey of 210 chief sales officers found that 25% reported a return of 50% or better and 20% reported a negative return of 50% or worse. One in five paid for the tool and went backwards.
What should a company this size actually budget?
SaaS Capital's 2026 benchmark of more than 1,000 private B2B SaaS companies puts total sales spend at 12% to 15% of revenue, and 12% at $3M to $5M ARR. A company at $3M ARR is therefore spending around $360,000 a year on sales in total.
Against that, a $3,750 monthly seat plus its human time is roughly a quarter of the entire sales budget, committed for a year, to a category that publishes no output metric. At the $250 tier it is under 2%, which is a survivable experiment.
Buy at a price where being wrong is cheap. Renew at a price the results have earned.